FYC Partner Center
Welcome to the Television Academy's FYC Partner Center - your home for all information, guidelines and procedures related to 2024 Emmy season and FYC campaigns.
EVENTS:
This year FYC Events may be one of the following:
- An in-person screening and/or panel
- A virtual live-streamed or pre-recorded event
- A hybrid event: an in-person audience with a virtual live stream or recording for VOD.
- NOTE: All recorded FYC events can be uploaded to the Television Academy Viewing Platform at no additional cost for VOD.
FYC VIEWING PLATFORMS:
Your Emmy-eligible content may be viewed online, either on the Television Academy's Viewing Platform, on a partner-hosted FYC platform, or on the partner's existing platform. NOTE: video content cannot be on more than 2 platforms for promotion/viewing.
Our authorized FYC campaign options and guidelines are updated; we encourage you to thoroughly review all the pages and links that follow!
Contents
- Welcome
- Overview: Emmy FYC Season Step-by-Step
- FYC Key Dates
- Events
- FYC Viewing Platform Program
- emmy Magazine
- Pricing
- FYC Event Specs
- Asset List
- Marketing Do's and Don't's
- Event Invitation Emails
- Live Stream/VOD Assets
- FYC Communications Guidelines
Overview: Emmy FYC Season Step-By-StepBelow are important steps to help guide you through participation in the Emmy Awards competition. IMPORTANT: Step 2, Entering the Emmy competition, is mandatory. All other steps are suggestions.
1. Reserve and book your FYC Event: The Television Academy's annual lottery for booking of FYC event dates will be Wednesday, January 22, 2025. See instructions and details under FYC Event Lottery. Once your FYC Event dates are confirmed and contracted, you will need to book your event through our system. Please visit the FYC Order Site at FYC.TelevisionAcademy.com to confirm your event date and schedule your invitation email. This must be completed no less than FOUR weeks prior to your event date.
2. Enter the Emmy competition: The entry site opens Thursday, February 20. Please visit awards.TelevisionAcademy.com to enter. For questions, please refer to the Emmy Rules and Procedures book or email emmyawards@televisionacademy.com.
3. Online FYC Viewing Platform for Members: Programs can be screened for Television Academy members using our Viewing Platform or your own network hosted FYC site or platform. This requires submitting an order through our FYC Platform. The Platform becomes available on Thursday, February 15. Please visit FYC.TelevisionAcademy.com to submit your order.
4. Book an FYC ad in emmy Magazine: Contact Rose Einstein via email at einstein@televisionacademy.com.
5. Join the Television Academy by April 9: Only National Active members can vote for the Emmys, so make certain you and your clients join or renew memberships by the April 9 deadline! Click here to find out how to join the Television Academy. If you have any questions about membership contact: membership@televisionacademy.com
FYC Key Dates
- Wednesday, January 22 – Virtual FYC Event Date Lottery
- Thursday, February 20
- Thursday, February 20
- First day to submit entries into the Emmy Competition
- Monday, March 3 – FYC Events begin
- Early March – Television Academy Viewing Platform opens
- Monday, June 3 – Deadline to submit an FYC VIEWING PLATFORM order for guaranteed member email notification. Note: Orders placed after June 3 will not include an email notification.
- Monday, June 10 – Deadline to submit an FYC VIEWING PLATFORM order for individual achievement categories, no member email notice.
- Wednesday, June 11 – Last day of FYC Events
- Thursday June 12 – Nominations-Round voting opens
- Monday, June 23 – Nominations-Round voting closes
- Wednesday, July 17 – Nominations Announcement
- Thursday, August 15 – Final-Round voting opens
- Monday, August 26 – Final-Round voting closes
Events: FYC Event Lottery
Lottery Date: Monday, January 22 9:00 AM PT/12:00 PM ET
Note: Invitations for the lottery are sent mid-December. RSVP to participate by Friday, January 5. You must RSVP with the number of properties participating in FYC by December 29. Zoom instructions will be sent no later than January 18 to RSVP'd participants.
FYC events will run Monday, March 3 - Wednesday, June 11.
How does the lottery work?
When you RSVP, you'll submit the number of programs/properties for which you wish to draw. The Television Academy will reconfirm participation and reserves the right to confirm allotted number of slots for draw prior to the lottery.
- Round One: number of pulls to be determined based on total number of programs participating.
- Each partner will be randomly assigned an order in which to select a date.
- Everyone will select a date for one or more properties, depending on the total number of properties confirmed from their RSVP.
- If you only have one overall pick/property, you will complete your lottery draw after you pick your date.
- Round Two:
- Each partner will be randomly assigned an order to select a date. Everyone will have the opportunity to select a date for each of their remaining properties.
- The day of the lottery, partners may not increase the number of properties stated in their reservation. If, at the conclusion of the second round there are slots available, those needing additional slots may remain on the call and select from those openings.
- There is only one lottery; dates will be pulled for coast-to-coast attendance and all in-person events, whether in LA, NY or other areas, including international locations (who have the option of recording and streaming live or on demand).
- All FYC Partners should confer with fellow production/platform entities in advance to verify that program entries of mutual interest secure only one booking per program.
- NOTE: You may challenge another property for their event date up to seven weeks before said date.
- There will be no second hold positions.
Event Timeslots:
- On weekends, there can be up to seven events per day:
- two 11:00 AM PT slots
- two 3:00 PM PT slots
- two 7:00 PM PT slots
- one open slot in East Coast market (can be any time on the East Coast)
- On weeknights, there can be up to four events per day:
- one 4:00 PM PT (7:00 PM ET) slots for EITHER New York or other East Coast markets, live or virtual.
- one 5:00 PM PT Southern California location, OR a virtual-only 5:00 PM PT slot
- two 7:00 PM PT slots each day, live or virtual.
- If your event originates from the East Coast, we recommend booking:
- Weekends: 11:00 AM PT or 3:00 PM PT
- Weeknights: 4:00 PM PT in-person
Date Swapping
After the Lottery, you may swap dates among your own programs or with other partners by alerting Amy Pierce at pierce@televisionacademy.com.
If you are swapping dates within your parent company and its programming, you must assign ONE representative to communicate date swaps for ALL entities and their programs to Amy Pierce.
The FYC event calendar will be populated after the lottery. To access the FYC Events Calendar follow these steps:
1. Open the FYC Events Calendar
2. Sign in with your Google account.
3. You will see a request to add the 2025 FYC Events calendar.
Please contact fyc@televisionacademy.com with questions.
Events: Overview
Online ordering will be available starting Thursday, February 15. Visit the FYC Order Site at fyc.TelevisionAcademy.com to book your event and schedule your member email invitation. You must complete your contracting form (part one of the order form) four weeks before your event date.
If your event is scheduled for the month of March, bookings will be handled offline. Please contact Amy Pierce at pierce@televisionacademy.com.
FYC Events may be one of the following formats:
- An in-person screening and/or panel
- Wolf Theatre at the Television Academy
- Offsite venue of your choice
- A virtual live-streamed or pre-recorded event
- A hybrid event – these events are in-person events accompanied by a live stream for virtual audiences or recorded for VOD. This option is recommended to maximize your outreach to Emmy voting members.
- Note: VOD of any recorded events will be made available on the Television Academy Viewing Platform at no additional cost.
For all event types:
Television Academy responsibilities:
- The Television Academy will provide administrative support for each FYC event.
- A Television Academy representative will be present for events held at the Wolf Theatre only.
- We will provide Television Academy contact information for display at events held offsite of our campus.
FYC Partner responsibilities:
- No promotional gifts/swag may be distributed, regardless of the type of event held.
- Onsite food and beverage/refreshments are permitted at in-person events.
- We no longer permit food vouchers for virtual events.
- FYC Partner may provide ride share codes and instructions when there is limited on-site event parking.
- FYC Partner will provide staffing and manage check-in and stand-by lines
- FYC Partner will track attendance (using Academy-provided zkipster account) and return completed RSVP lists (including "No-Shows") to the Academy for tracking purposes.
- FYC Partner will notify the Academy of any member-related issues via email to memberservices@televisionacademy.com
Events: In-Person Event
In-person events may be held at the Television Academy's Wolf Theatre (Monday – Friday at 7:00 PM PT, and Saturdays in May and June for the 3:00 PM or 7:00 PM PT time slots) or at a venue of your choosing. While these events will not be produced by the Television Academy, specific guidelines do apply. Partners need to follow the requirements listed below in addition to Los Angeles County and/or other area Public Health guidelines.
Requirements for in-person events:
- Partners will be provided check-in lists by 10:00 AM PT on event day via zkipster, the Academy-provided event check-in system.
- You will be provided a login and password for the duration of your event(s), from Amy Pierce.
- RSVPs will be imported no later than 10:00 AM PT the day of your event - that is your final list. (More than 24 hours' notice is required to allow members sufficient time to cancel without penalty, and allow other members to move up from the waitlist.)
- Partners are responsible for downloading the zkipster app onto their own mobile devices or tablets and managing check-in for their off-site events. Partners are required to use the log-in provided by the Academy.
- iPads will be provided for events taking place at the Wolf Theatre if needed.
- No gifting other than food and beverage consumed on site will be permitted. If you have any questions about whether something constitutes "gifting" or not, please ask. Should gifting occur, penalties will levied as follows:
- First violation, partner will be removed from the 1st round of FYC Event Lottery the following year.
- Second violation, partner will be removed from both rounds of FYC Event Lottery the following year and will have to wait until the end of Lottery to choose an event date (as available). All COVID-19 protocol guidelines set forth by the Los Angeles Public Health Department, Los Angeles City and County offices, similar bodies in New York or any location outside of Los Angeles, and the CDC must be followed.
Optional, but recommended for in-person events:
- We encourage you to record your panel event. Partner will be responsible for costs for recording at off-site venues. Recording/live streaming packages are available for events at the Wolf Theatre.
- Provide VOD of event for posting on the Television Academy Viewing Platform. This can be added via the FYC Order Site (fyc.televisionacademy.com) at no additional cost.
- Provide rideshare vouchers for in-person events if needed due to limited parking access. These must be secured in the FYC Order Site prior to the invitation send date.
- NOTE: Someone from your team must be responsive to member questions within 24 hours of an event.
Events: Virtual Event (live-streamed or pre-recorded VOD event)
Any FYC event may be live streamed. We recommend considering hybrid events to maximize member reach. Virtual events DO NOT have to happen "live" -- you may provide a pre-recorded screening/panel or VOD that can air on your property's selected date/time.
Live streamed or pre-recorded VOD events can be hosted on:
- the Television Academy Viewing Platform
- a partner-hosted FYC platform
- a partner's existing platform
Virtual Event Rules & Procedures:
- If hosting on a partner platform, FYC event content should require an Event Password to view. You will be asked to provide an Event Password when booking your event. Password information will be emailed to all RSVP'd members prior to the event.
- If your event is being live streamed using a public-facing player (e.g., YouTube, Facebook), it must ALSO be posted on the Academy platform and members will be sent to the Television Academy Viewing Platform to watch.
- If you are providing an advance screening of program/episode content, a link to view this content must be provided by you in the FYC Platform .
- All events must air at your contracted event date/time.
- If your VOD includes a screening, and your player allows members to "fast-forward," you may want to consider noting the time the panel will start for people who may have watched the show previously and want to jump to the discussion.
- If your event is hosted on your partner platform, we encourage you to provide the recording for VOD on the Television Academy Viewing Platform. This can be added to the FYC Order Site (fyc.televisionacademy.com) at no additional cost.
- For virtual events, food and beverage vouchers are no longer an option.
- Promotional gifting/swag is not permitted. Penalties levied as detailed above.
- All virtual events must have live assistance available beginning one hour before the event is set to begin.
NOTE: On Fridays through Sundays when live streaming is NOT available on the Academy Viewing Platform, you may produce and host a live stream on your own platform, but it must require a login.
Events: How To Contract (all event types)
Go to the FYC Order Site at fyc.TelevisionAcademy.com to book your event and begin the process of securing your email invitation date.
Contracting deadlines:
- Seven (7) weeks: Challenges can begin from the earliest FYC date and will continue on a rolling calendar.
- If you as the original date/time slot holder are presented with a challenge, you have 24 hours to either book that date/time slot or release it to the challenger.
- If you book, you are committed to that date/time slot and will be invoiced the $5,000 event admin fee. If you cancel after an email invitation has been created, you will receive an additional $2,500 cancellation fee.
- If you are the challenger and win the date/time slot, you are committed and will be invoiced for the $5,000 event admin fee. If you cancel after an email invitation has been created, you will receive an additional $2,500 cancellation fee.
- If you do not respond within 24 hours, we will consider it a confirmed, contracted event and you will be invoiced the $5,000 event admin fee.
- Four (4) weeks prior to your event date is the deadline to confirm and contract your selected date/time slot for an FYC event. Confirming earlier is welcomed!
- If you have not confirmed your booking or released your date at the four (4) week mark, we'll notify you that you have 48 hours to decide – otherwise your date/time slot will be released automatically.
- When you confirm your booking, you are committed to the date and will be invoiced the $5,000 event admin fee. If you cancel, you will not be refunded. You will also incur an additional $2,500 cancellation fee if you cancel that date once your email invitation is in production.
- Reminder: Entities can only book for the time slots they have selected in the lottery.
- Three (3) weeks out: Upload and approve assets for email invitation and event page on the FYC Platform at fyc.TelevisionAcademy.com
- Assets are due no less than 15 business days prior to your event date.
- Email send date choices are on a first-come, first-served basis. Date windows are based on your event date. Target 7 to 14 business days, pending volume and scheduling.
- All invitations are sent by the Television Academy's FYC team.
- The Television Academy will send reminder emails to the RSVP list 72 hours before each in-person, live-stream or virtual event.
NOTE: Every week assets and/or event details are delayed will incur a $2,500 penalty fee.
Reminder: Entities can only book for the date/time slots that they selected during the lottery.
Date Swapping
See FYC Lottery section for rules and procedures to change your date/time.
Wolf Theatre Availability
The Wolf Theatre will be available for In-Person and Virtual FYC events during the 7:00 PM time slot on weeknights, unless otherwise noted. The Wolf Theatre will remain dark on weekends for all March and April FYC events; all official FYC events on weekends during those months, regardless of type, will have to be held off-site or booked as Virtual events.
Beginning May 4, the Wolf Theatre will be available to book on Saturdays for either the 3:00 PM or 7:00 PM time slots only. Sundays will remain dark and all official FYC events will have to be held off-site or booked as Virtual events.
Whichever entity submits a Contracting form first has priority to book the Wolf Theatre. The second entity to book will have the second choice to host their event at the Wolf Theatre, if available, or offsite, and so on. Once the Wolf Theatre is booked, the party with the remaining concurrent date/time slot holds will be notified.
NOTE: Only one (1) event can be booked at the Wolf Theatre per day, first come, first serve, to allow proper setup and management of cleaning and health department protocols. You may still book the Wolf Theatre for pre-recorded production during regular business hours Monday – Friday as availability permits. The Wolf Theatre will not be available to host Virtual events on weekends except as noted above.
Date/Event Type Changes and Fees:
- After contracting, if you change a date for the same title only, no cancellation fee will be incurred – if an invite has not yet been built.
- However, you will incur a penalty fee of $2,500, if after booking:
- You change that date to a different title, so a new invitation must be created, and the original title invitation scrapped.
- You change a date for the same title only, and a copy change is needed for an invite that has been built (assets received, in review).
- You change the type of event (i.e., in-person to virtual), and a copy change is required after the invite has been built.
Canceled Events
When you confirm your booking, either via email or the contracting form, you are committed to the date and will be invoiced for the $5,000 event admin fee. If you cancel, you will not be refunded. You will be charged an additional $2,500 cancellation fee if you cancel that date after an email invitation has been created or sent.
Events: Invitations & Event Pages
Invitations to members for all in-person, hybrid, and virtual FYC events are sent by the Television Academy's FYC team.
Email invitations are sent Monday through Friday during FYC season; they will not be sent on Saturday or Sunday, except for event-reminder emails when applicable.
The timing of email invitation distribution to members is at the discretion of the Television Academy. We will always prioritize invitations with the earliest event date but will not hold back invitations for subsequently scheduled events that are approved and ready in the queue.
The event administration fee of $5,000* includes:
- The building and distribution of the FYC event email invitation to Television Academy members.
- One additional event-reminder or RSVP-reminder email.
- Building of FYC event page with RSVP button on the Television Academy website.
- Handling of RSVPs; check-in list creation via zkipster.
- Handling uploads and hosting VOD on the Television Academy Viewing Platform.
- Access to Academy-provided zkipster service to facilitate accurate attendance tracking.
FYC Event Invitation Timeline:
- Three (3) weeks out- All email and event page assets must be uploaded and approved by the event organizers (submitter).
- Email invitations are created by Television Academy staff using a standard template.
- Two (2) weeks out– Final event and email template approvals are due.
- Ten (10) business days out- Email invitation goes out to membership.
Penalties & Risks for Late Asset Delivery:
- Every week assets or event details are delayed will incur a $2,500 penalty fee.
- Late delivery of information and assets risks your event date being missed and compromises our ability to thoroughly test and deliver your invitation accurately.
- If there are production delays or technical issues, your event will be presented as VOD after the event date, if it is virtual or being recorded. Should this happen, members will be notified to watch once the VOD is available.
- Changes/additions after an invite is sent will be reflected on the event page on the Emmys website as we are able to accommodate. Any significant changes requiring additional action may be addressed on a case-by-case basis.
- Any last-minute member communication requests (following the member confirmation email) will incur a $5,000 fee. However, such additional messaging is not guaranteed and will be accommodated at the Academy's discretion. There will be no same day communication.
RSVP DATA:
- RSVPs will be collected regardless of the type of event. However, because virtual events most likely have no capacity limit, members will not receive a "No-Show" if they don't attend. In-person events will maintain the RSVP and member No-Show policies of previous years.
Member No-Show and Attendance Policy:
- Members must cancel a reservation at least 24 hours before the event. If they do not cancel and do not show up for the event, they receive a no-show.
- If they RSVP'd for a +1 and the guest does not attend, they receive a No-Show for that guest.
- Member and Guest must check-in together.
- Guests may not enter or attend without the member.
- Members who attend without their guests must be recorded accurately. Please refer them to the Attendance Assistance Center.
FYC Viewing Platform Program
FYC Order Site: fyc.TelevisionAcademy.com
Viewing Platform Options
FYC content is presented to members online. You can choose the location to host FYC video content for program category consideration. No more than two entities may host the same program:
- The Television Academy's Viewing Platform
- Your own hosted FYC viewing platform
- Your existing platform
The administration fees include emails (for 'program categories' only) sent from the Television Academy to voting members, which directly alerts them to view your submitted programs and content. Click Viewing Platform Emails to see samples. These VIEWING PLATFORM emails must link to a dedicated landing page specific to the originating email brand.
In addition, every Tuesday email newsletter from March to June invites members to check out the Academy's Viewing Platform and all the programs posted or available via link.
NOTE:
- A program may be hosted on the sites of no more than two entities, for example a distributing entity and a producing entity.
- Regardless of viewing platform, all Emmy-eligible programming made available for member viewing must be closed captioned.
- If you choose to host your program category content on your own site, you still have the option of uploading episodes for individual achievement categories on the Academy's Viewing Platform, i.e. writing, directing, acting, etc.
- The Academy's Viewing Platform offers access to the widest variety of FYC content possible, exclusively to members. Program category entrants and individual achievement content posted on our password-protected platform is accessible on multiple platforms including Web, iOS (iPhone or iPad), Apple TV, Chromecast, Android devices (phone, tablet, Android TV), Fire TV and Roku.
Uploading Content
Please be sure to confirm your submitted content video conforms to these Video Upload Specifications.
All programs must be uploaded in their entirety, as originally aired, except performers who may edit their work in selected scenes from one or more episodes into one video. All other individual achievement category entrants can only upload one complete episode chosen for their Emmy entry.
Program series entrants may upload any, or all, episodes that aired during the current eligibility period: June 1, 2023 – May 31, 2024.
Program category entrants may also upload supplemental, behind-the-scenes video content. However, this cannot be done for individual achievement categories.
Your Viewing Site or Your Existing Website
If you, the applicable network, studio, streaming platform or production entity, choose to host content on a FYC viewing site, or on your platform's website, Viewing Platform Codes (provided by you) will be sent to members via a branded email from the Television Academy.
If your site requires unique access codes, at least 30,000 codes will be required - additional codes may be needed if membership count is exceeded.
In addition, the Television Academy Viewing Platform will feature links to each FYC partner's program content.
Single Sign-On
We have a single-sign-on feature from our Television Academy Platform to third-party network platforms. We require integration between our platform and each network platform. Please email view@televisionacademy.com with any questions and/or to request the technical specifications document describing the steps to implement the single-sign-on feature.
Additional Important Viewing Platform Notes
- Those with external viewing platforms, must provide easy-to-locate, "connect with FYC support" messaging and/or FAQs to assist members.
- Also list the Television Academy's FYC Support email on your platform. Format: Need help from the Academy? Contact fycsupport@televisionacademy.com
- Should you choose to host your own FYC platform, please ensure it supports all devices you have noted as available for viewing.
- You must provide us with instructions on your log-in page should your site require a multi-step process before any programming can be selected and/or viewed for easier member navigation.
REMINDER: Collection of Television Academy member contact information is NOT permitted whatsoever including via your own viewing platforms or at FYC events. This includes phone numbers, email or home addresses, credit card information, etc.
Booklets
You may create hard copy or digital booklets for promotion via emmy magazine only. For information, contact Rose Einstein at einstein@televisionacademy.com
Fees
Fees are calculated based on the number of programs featured on either the Academy's Viewing Platform, the partner's FYC site, or the partner's platform, as defined on the Pricing > Viewing Platform Program Fees page. Emmy submissions fee information is available in the 2024 Emmy Rules and Procedures.
FYC partner payment is collected upon submission of an FYC Order. The Television Academy reserves the right to audit partner participation in the FYC program and collect fees accordingly.
-
VIEWING PLATFORM CODES
Viewing Platform Code Emails for Program Category Consideration
The Television Academy will send a single, dedicated email each month during FYC season (March 4 - June 12) to members, including unique FYC Viewing Platform codes provided by you, if your Emmy-submitted content (in program categories) has been uploaded and is ready to view on either the Television Academy viewing platform or your own viewing site. Emails are not accrued per month and cannot be sent until there is content available for viewing.
For example, if your viewing site or content is not uploaded/ready until May, you will not be able to have Viewing Platform Code email(s) sent in March or April but will have the opportunity to send one in May and one in June. However, if your FYC viewing site or content is launched in March, you will have the opportunity to send one Viewing Platform Code email each in March, April, May, and June.
NOTE: Any orders placed beyond June 3 will not be eligible for an email to members.
Upload Viewing Platform codes and email image to the FYC Order Site.
Viewing Platform Code Formatting Recommendations
- A generic/easy to remember viewing code is recommended. For example, [your network/studio's abbreviation] FYC2024 [XXXFYC2024]
- Codes must expire by September 30, 2024.
- If your site requires unique access codes, at least 30,000 codes will be required and provided by you in a spreadsheet. Additional codes may be needed if membership count is exceeded.
- Not required if uploading video to Television Academy's Viewing Platform
Viewing Platform Email Timeline and Asset Delivery:
- Request your desired earliest "send date" on the FYC Order Site. You are permitted to select any day, Monday through Friday, March 4 - June 12, 2024.
- The Television Academy makes no guarantees for requested send dates.
- Asset uploads, date choices and email approval MUST be completed 10 days prior to your requested send date.
- You cannot select your send date(s) until you've submitted a completed Part One of the FYC Viewing Platform order.
- Viewing Platform emails must link to a dedicated landing page specific to the originating email brand. Subsequent login or link may resolve to a broader company site.
- Limited number of Viewing Platform Code emails will be sent to members each day so book early or risk missing out on this valuable resource.
- We will never send the email before the earliest date noted on your initial request without your authorization.
NOTE: For the reminder emails, you may submit new creative for each month if the new creative is submitted 10 days before the requested send date.
There are limitations to the number of VIEWING PLATFORM emails that are sent in a day. If your desired date is booked it will not be an option in the date selector on the online form.
REMINDER: Any orders placed after June 3 may not include an email sent to members due to volume.
VIEWING PLATFORM CODES
All Viewing Platform Codes must have an expiration date of September 30, 2024. Notification of this must be visible on emmy magazine ads and other ad materials. Viewing Platform Codes must NOT contain any spaces or any of the following special characters: & # ; : < > - " " = _ .
emmy Magazine
In addition to a promotional email, you may also distribute Viewing Platform access codes and related information in emmy magazine, through the options below. Note: there will be an additional issue in April 2024 bringing us to 13 total issues for the year.
NOTE: If your emmy magazine ad is your only means of providing viewing platform codes to our members, then FYC fees, in addition to ad rates, will apply as defined on the FYC Fees page. This applies to networks, streaming platforms, studios, production entities and individuals.
Viewing Platform Codes
All Viewing Platform Codes must have an expiration date of September 30, 2024. Notification of this must be visible on emmy magazine ads and other ad materials. Generic/easy to remember codes are recommended. For example, [your network/studio's abbreviation] FYC2024 [XXXFYC2024]. If your site requires unique access codes, contact Rose Einstein at einstein@televisionacademy.com for complete details.
Single or Multi-Page Ads
Viewing Platform Code access information may be contained in single or multi-page ad creative, within gatefolds and inserts, and even on cover wraps, bellybands, etc. Options can be discussed when orders are placed. All ad materials must be recyclable and cannot be made of plastic, metal or laminate.
Outsert Promotional Booklet
One outsert booklet is available per issue of emmy magazine (as inventory permits).
To place an FYC ad or outsert booklet in emmy magazine, obtain deadlines, rates and specs, contact Rose Einstein at einstein@televisionacademy.com.
Guidelines for Ad Copy and Promotional Booklets
Your ads may tout any previous Emmy wins or nominations, as well as other awards, accolades or verified press quotes.
Permitted uses of the word Emmy:
Within the context of "FYC" - for example:
- Emmy® 2024 FYC
- Emmy® 2024 For Your Consideration
- For Your Emmy® ConsiderationWithin the context of a reference to a previous year's Emmy® competition, such as
- The 2023 Emmy® Nominee in 12 categories
- Nominee, Outstanding Contemporary Costumes 75th Emmy® Awards
- The 2023 Emmy® Winner for Outstanding Limited Series
- Last Year's Emmy® Winner for Outstanding Writing for a Drama SeriesAlways add the superscript® immediately following the first use of the word Emmy.
Uses of the word Emmy that are not permitted:
- DO NOT use the word Emmy in your URL or email address.
- DO NOT use the word Emmy - outside of the permitted uses above - in your promotional booklet, in your social media, FYC event invitation, emmy Magazine ads, or any other promotional executions (billboards, signage, bus wraps, etc.).
Other restrictions:
- DO NOT use any Emmy statuette imagery within any FYC promotional materials or executions.
- DO NOT use blatant campaign or disparaging language in either social media or traditional media, i.e., no "VOTE FOR ME" ads are permitted in emmy Magazine, in the trades or consumer pubs, on radio, or on any social media platforms.
- If you mention a viewing-access website in your ad, you must include "expires 9/30/24" near the URL.
Pricing
- $5,000 Event Administrative and Member Invitation
- $2,500 Live-Streaming if using the Television Academy Viewing Platform (waived if panel produced at the Wolf Theatre and you opted for the recording package)
Wolf Theatre Event Fees
- $15,000 In-Person Talent/In Person Audience Only Event
- $20,000 In-Person Talent/In Person Audience + Recording and/or Live Streaming
- $7,500 Remote Talent / Virtual Audience Event
- Click here for full breakdown of Wolf Theatre rental packages
emmys.com/fyc/partner#fees
- $2,500 cancellation fee
- $2,500 late asset fee
- $5,000 last minute communication fee
- $2,500 title change fee
- $2,500 date change fee
- $2,500 event type change fee
Viewing Platform Program Fees
$8,000 Program Categories
- Comedy Series
- Drama Series
- Limited or Anthology Series
- Television Movie
$6,000 Program Categories
- Game Show
- Reality Competition Program
- Scripted Variety Series
- Structured Reality Program
- Talk Series
- Unstructured Reality Program
$4,000 Program Categories
- Animated (age 13+) Program
- Documentary Or Nonfiction Series
- Hosted Nonfiction Series Or Special
$2,000 Program Categories
- Documentary Or Nonfiction Special
- Exceptional Merit In Documentary Filmmaking
- Short Form Comedy, Drama or Variety Series
- Short Form Nonfiction Or Reality Series
- Variety Special (Live)
- Variety Special (Pre-Recorded)
NOTE: Self-published programs (meaning your project does not have the backing of a platform, studio, or network) must be vetted for the competition before any FYC promotion.
$200 Individual Achievement Categories for Television Academy Viewing Platform only
Click here for detailed individual achievement category list.
Note: Emmy submissions fee information is available in the 2024 Emmy Rules and Procedures.
Specs
See the FYC Spec Sheet for examples of the assets needed.
Television Academy Member Communications and Marketing Do's and Don't's
This list refers to FYC Event Email Invitation key art and copy
- DO include show title or logo and/or event title (if including multiple titles in one event) on the 650px width key art.
- DO include network or studio logo on the 650px width key art.
- DO NOT include the red "Consideration Event" banners in your key art design as they are part of the email template.
- DO NOT include "FYC" anywhere on the key art.
- DO NOT include event information (date, time, locations, seating policy, guests, parking, RSVP) in the key art. This should be sent as copy text as outlined below.
- DO NOT include laurels of any kind.
- DO NOT include blatant campaigning language (i.e. VOTE, CHOOSE, anything along the lines of VOTE FOR ME etc.).
- DO NOT include show tune-in (i.e. "Mondays 8PM" or "Streaming Now")
- DO NOT include specific Emmy categories on the key art.
- DO NOT include press quotes in event invitation emails or viewing platform emails - NEW THIS YEAR. You can include properly sourced/credited quotes in emmy magazine advertisements.
- If copy contains previous Emmy wins, specific language MUST designate both the award/nomination category, as well as the year. For example:
- The 2022 Emmy Winner for Outstanding Limited Series
- Last Year's Emmy Winner for Outstanding Variety Sketch Series
- 2022 Emmy Nominee for Outstanding Lead Actor in a Limited Series or Movie
- See FYC Communication Guidelines for more information.
- NOTE: ONLY previous Emmy wins may be noted.
- Additional copy: you may add additional descriptive copy block around the programming or event up to a maximum twenty (25) word limit.
Please note for all events invitations:
- Even if your virtual event is not actually "live," the live language will remain or can be replaced with "Panel Stream/Episode etc. begins" based on event details.
- An asterisk next to Panelists will remain with disclaimer of "subject to availability" even if you've already pre-recorded your panel.
- Any character names will be italicized unless otherwise specified.
- DO NOT include additional text such as editorial quotes, show description, website links, or other awards/accolades.
- QC and finalize your copy and credits, including moderator credits, before sending final files to the Television Academy.
- We will edit submitted copy that does not match the standard formatting and/or is excessive. Note this will cause delay and may impact the targeted email date.
- In-Person Event
- Virtual Event
- Virtual Event w/viewing code and/or advance screening
- Hybrid Event - for Hybrid events two invites will be sent - 1 for the in-person portion and 1 for the simultaneous virtual portion.
Email Design
- Email background may be black (Dark Style) or white (Light Style).
- Text may be in any color. Any color other than black or white must be provided as a hex #.
- All invitation copy will use Helvetica font and be centered.
- FYC headers, footers and disclaimer are standard and cannot be customized. They will be added by the Television Academy.
- Customization of email invitations is limited to key art, event information, and the above.
- We reserve the right to reject any files and copy if they do not meet the requirements.
- NOTE: If you invite Television Academy members to an event taking place during FYC season – e.g., PaleyFest, a premiere screening, etc. - the event will display the FYC headers with identification of the type of event. For example:
- However, it will count as the one FYC event permitted for that program. Invitation copy must clarify that the event is a mix-in and identify the number of seats available for Academy’s voting members.
Viewing Platform Assets
See the FYC Viewing Platform Spec Sheet for examples of the assets needed.
Viewing Platform Emails
Viewing Platform Email Samples - Click here for the Viewing Platform email sample
Email Design:
- All email body copy will be in Helvetica font and centered.
- Gold FYC bars and disclaimer will be added by the Television Academy.
- Customization of promotional emails is limited to key art and viewing information.
- Files will be rejected if they do not meet the requirements. Note that this may delay the targeted send date for email.
- NOTE: email must direct members to a dedicated landing page to specific to the originating email brand.
NOTE: While you may feature whichever programming your platform is promoting on the Viewing Platform Code email key art, no individual program can be linked to unless it is the sole program that you are putting up for consideration.
For detailed specifications for video content to be uploaded if using the Academy's Viewing Platform, visit these links:
- Best Practices: The Video Creating, Transcoding, and Uploading Workflow
- Optimal Video Dimensions
- Supported Video and Audio Formats, Codecs, and Containers
Please email view@televisionacademy.com if you have additional questions regarding specifications.
FYC Communications Guidelines
emmys.com/fyc/partner#communications/guidelines
We appreciate your cooperation in following these guidelines when planning campaigns and creating materials.
Infractions brought to our attention will be evaluated on a case-by-case basis; guidelines will be enforced. Fees and penalties apply.
If you have any questions, please contact us at fyc@televisionacademy.com.
Guidelines for Ad Copy and Promotional Booklets
Permitted uses of the word Emmy:
- Within the context of "FYC" - for example:
- Emmy® 2024 FYC
- Emmy® 2024 For Your Consideration
- For Your Emmy® Consideration
- Within the context of a reference to a previous year's Emmy competition, such as
- The 2023 Emmy® Nominee in 12 categories
- Nominee, Outstanding Contemporary Costumes 75th Emmy® Awards
- The 2023 Emmy® Winner for Outstanding Limited Series
- Last Year's Emmy® Winner for Outstanding Writing for a Drama Series
Always add the superscript® immediately following the first use of the word Emmy.
Uses of the word Emmy that are not permitted:
- DO NOT use the word Emmy in your URL or email address.
- DO NOT use the word Emmy - outside of the permitted uses above - in your promotional booklet, in your social media, FYC event invitation, emmy magazine ads, or any other promotional executions (billboards, signage, bus wraps, etc.).
Other restrictions:
- DO NOT use any Emmy statuette imagery within any FYC promotional materials or executions.
- DO NOT use blatant campaign or disparaging language in either social media or traditional media, i.e., no "VOTE FOR ME" ads are permitted in emmy Magazine, in the trades or consumer pubs, on radio, or on any social media platforms.
Social Media
Feel free to tag the Television Academy and Emmys in your social media posts using our official handles:
- X official hashtag: #Emmys
- X official account: Twitter.com/TelevisionAcad
- Instagram official account: Instagram.com/TelevisionAcad
- Facebook official account: Facebook.com/TelevisionAcad
- YouTube official account: YouTube.com/TelevisionAcad
- TikTok official account: tiktok.com/@televisionacademy
- Link back to us here: Emmys.com
We are NOT @TheEmmys
Promotion Between Voting Rounds
The Academy does not offer or sanction any FYC campaign events during voting or in between voting rounds. If you host an event promoting your Emmy-eligible or Emmy-nominated program during either period, you may not promote it as an official Emmy FYC Event or exclusively, directly or indirectly target the Television Academy membership in any way.
After our Nominations Announcement on July 17, we are happy to work with you on congratulatory messages and ads. Those materials may contain your FYC elements: "FYC" as part of your URL, your hashtag or social messaging, your branded logo lock-ups, or on your website for viewing nominated content.
We will provide brand-appropriate Emmy statuette imagery and usage guidelines for your congratulatory ad/messaging to place across different media, but request that you review those materials with us prior to use. Please send materials for review to fyc@televisionacademy.com.
updated 3.1.24
